Scripts and concepts.

FabKids Test

I was tasked with developing a concept that would center around Fabkids being ‘kid-tested and mom-approved.’ I wrote and pitched this concept to the brand! Here it is:

“New Year, Do You”

This was one of the first concepts I worked on with our creative team since joining Fabletics. I helped brainstorm, pitch, create the presentation, and work on the messaging to align with the brand.

FabKids Special Note

I was tasked with developing a concept that would center around making kids feel special during the current world climate (pandemic). The brand wanted something editorial:

Madelaine Petsch

The creative team was briefed on a new streaming spot for Madelaine Petsch x Fabletics. I helped concept this spot with the Art Director, and here’s what resulted: