Copy that sells.
Concept & V.O.
At Fabletics, our Epic B&B spots have always used the same formula—close-up shots of our famed leggings and broad voiceover that hits on all of the product value points. However, I was tasked with taking it up a notch. We wanted to try something different. I pitched that we add GFX to accompany/highlight voiceover features. Here is what we came up with and what I wrote:
Fabletics
Epic Prints VO Cut :30 Sec
I wrote the voiceover copy for the video to the left, focusing on various prints and colors from the newest collections! This copy was also used for radio spots.
Shoedazzle Strut
When you wear Shoedazzle, your walk changes. You make an entrance. You turn heads. You put style into every step. And, you’re in control—because with Shoedazzle’s flexible membership, YOU decide whether to shop or skip every month. And with hundreds of styles that can take you from work to the weekend, you’ll never want to skip. Say goodbye to overpaying for shoes with 30% off retail pricing. That’s the power of shopping at Shoedazzle. Right now, get your first pair for just $10 when you sign up to become a VIP, at ShoeDazzle.com.
Fabletics Men
I wrote the graphic copy for a few product-specific acquisition videos for Fabletics Men. Short, concise, and to the point. Check this one out!
Fabletics
Leggings for EVERY Body :30 Sec
I wrote the voiceover copy for the streaming video to the right, focusing on the versatility and variety of sizes—with leggings fit for EVERY body.
FabKids VO
This cut is currently in post, but the VO is done.
Fabkids is the online fashion playground for all your kid’s shoe needs! Get one-of-a-kind styles that kids love, at prices that moms approve. From unicorns to glitter, Dinos to cats, Fabkids has your kid’s new favorite shoe! With easy-to-put-on styles, and the comfiest shoes ever, they’ll NEVER want to take them off. Fabkids makes online shopping easy, fun, and super CUTE—without breaking the piggy bank. Right now, get your first 2 pairs of shoes from just $9.95, plus free shipping, only at http://Fabkids.com!
Fabletics
Pockets VO Cut :30 Sec
I wrote the voiceover copy for the streaming video to the right, focusing on one of the best perks of Fabletics leggings—secure, cute POCKETS!
Shoedazzle
When you strut in Shoedazzle, you’re unstoppable. Confident. Striking. Extra. Your style is fearless. You’re not afraid to switch it up. The world is yours. Make them do a double take in Shoedazzle. Be Shoedazzle Extra - and get something extra – right now, get your first pair for just $10 only at Shoedazzle.com.
Fabletics
Epic Neutral VO Cut :30 Sec
I wrote the voiceover copy for the streaming video to the right, focusing on variety, versatility, sizing, and value. Pretty much every value prop you can think of, I compiled in 30 seconds.
Fabletics
Cold Weather VO Cut :30 Sec
I wrote the voiceover copy for the streaming video below, focusing on the season's newest cold-weather leggings.
