BTS Interviews are great for capturing authentic sound bites to cut together in post-production while being able to guide messaging.
Savage X Fenty
I wrote the interview, talking points, and direct-to-camera lines to accompany our Valentine’s shoot. I made sure to stay true to the theme and message of self-love.
Savage X Fenty
The Ceraadi sisters starred in their first Savage X Fenty commercial, where they unboxed pieces from the new lingerie collection! I wrote the talking points and interview and helped select footage in post-production to ensure the messaging aligned.
Shoedazzle
Ceraadi sisters discussed the shoes from their collection in this video we created for acquisition. I focused the messaging on our core value props—affordability, versatility, and variety, and I also made sure to write talking points for each shoe they displayed.
Kelly Rowland
I wrote this interview and DTC lines for Kelly Rowland, which we pieced together in post-production. I made sure to highlight the way the leggings made her feel and the confidence that transpired.
Demi Lovato
We welcomed Demi Lovato back for her second collection with Fabletics! For shoots like these, asking them questions that can lead to answers that align with our messaging worked better and sounded more authentic than having them read a script.
Madelaine Petsch
Madelaine Petsch was very involved in creating and designing her first collection with Fabletics, and we wanted to make sure to capture that with an interview aligned with that messaging. See what resulted:
Maddie Z.
Maddie Ziegler’s second collection with Fabletics! I wrote the talking points and interview to capture authentic voiceover lines and soundbites from Maddie.
Leading with Style x JustFab
JustFab started a new video content series titled ‘Leading with Style,’ where we interviewed inspiring women in various industries. I wrote the interviews we utilized to focus on their collections. I helped pick selects from the footage during post-production editing for the brand’s acquisition video needs.
